Casino game aggregators compared: what to check

A game aggregator holds integrations and commercial deals with many studios and hands you all of them through one technical integration and one contract. Instead of negotiating and integrating studio by studio, you connect once. That is a genuine saving of months of work, and it comes with trade-offs that only show up later.

Direct contracts versus aggregated supply

	Direct with studio	Through an aggregator
Commercial terms	Negotiable, better at volume	Set by the aggregator, with its margin inside
Effort to add	Integration and contract per studio	Toggle a title on
Portability	Yours, travels with you	Stays with the aggregator
Promo participation	Direct access to studio campaigns and exclusives	Usually mediated, sometimes unavailable
Practical for the long tail	No	Yes, this is the point

Which is why most operators past their first year run a hybrid: direct deals with the handful of studios driving real revenue, aggregation for everything else.

Ask any platform whether it will run alongside direct studio contracts you hold yourself. A provider confident in the rest of its product says yes without hesitating.

Six questions worth asking

1. How does the revenue share actually work?

Game supply is normally a percentage of gross gaming revenue on those titles. What matters is the detail: is the share flat or does it step down with volume, is it calculated per studio or across the whole catalogue, and how are bonus-funded rounds treated? That last one surprises operators who run aggressive promotions, because paying studio revenue share on bonus play can quietly reshape your margins.

2. Can you block games by jurisdiction?

Not every title is certified or permitted in every market. You need per-market control of your lobby, ideally automatic from the player's jurisdiction, and you need it to be the aggregator's job to know which titles are approved where. Ask what happens when a studio loses approval in a market you serve.

3. Who certifies what?

In regulated markets, individual games are certified as well as the platform. Ask who holds those certificates, how new titles are checked before they appear in your lobby, and whether anything can go live in your market without that check. Related reading: what a casino licence actually requires.

4. What does the integration cost you in performance?

Every aggregated game is a round trip through someone else's infrastructure. Ask about uptime history per studio, how failures are handled mid-session, and whether a single studio outage can take your lobby down rather than just that provider's tiles. Ask what happened the last time a major studio had an incident.

5. How much control do you have over the lobby?

Catalogue size is marketing. Merchandising is revenue. You want control of categories, ordering, per-segment lobby variants, jackpot and live casino placement, and your own curation rather than a default sorted by whatever the aggregator wants pushed. Thousands of titles with no merchandising control is worse than a few hundred well arranged.

6. What leaves with you?

If you change platform, aggregated supply does not come along, which means a fresh negotiation. Direct contracts in your own name do. This is one of the quiet reasons platform changes feel harder than they are, and it is covered in how casino platform migration works.

How many games do you actually need?

Fewer than the headline numbers imply. Revenue concentrates heavily in a few hundred titles plus live casino, and the rest is depth for different tastes and markets. Breadth still matters for first impressions and for serving several countries from one lobby, but a curated 500 will usually outperform an unsorted 5,000. Treat catalogue size as a floor to clear, then judge providers on merchandising, certification discipline and terms.

How we do it

BetCode aggregates 20+ game providers through a single integration, covering slots, live casino, table and crash games, with per-market lobby control and configurable merchandising. We also expect operators to hold direct contracts with their strongest studios, and the platform runs alongside those rather than against them, because a provider who locks your game supply to itself is solving its own problem, not yours.

See the casino platform overview for the rest of what is included, or tell us which studios matter to you and we will tell you how they would sit in your lobby.

Questions we get asked